Whether you're producing a feature film, recording a Zoom call, or creating a corporate training video, sound quality plays a crucial role. According to an audio expert, poor sound can break trust and distract from your message. Here are 10 reasons why sound matters in video production and marketing.

You know the moment. You're out with friends, and the upcoming NYC mayoral primaries come up. Suddenly, everyone's talking about who to rank, and who not to. Sure, you get the gist of ranked choice ( five picks in order of preference) but do you really understand how the votes are counted?

My love-hate relationship with TikTok took a turn when bootleg Broadway clips started filling my feed. Full musical numbers from shows like Cabaret and Death Becomes Her are showing up, and it’s raising questions. Is it smart marketing or a threat to tradition? This post explores what leaked footage means for the future of live theatre.

So exciting to share that “Making THE Move”, our collaboration with theSkimm and the National Association of REALTORS® , won Best Multi-Platform Video Campaign at the 2025 Digiday Awards! 

We took a trip out to Jersey (as we often do for productions these days!), to record footage for At Home Recreation's Hazlet warehouse.

We love the challenge of transforming everyday spaces into professional studios.

One of the perks of working in a visual field like ours where we produce videos, commercials, films (short and feature), branded content,...

Should you create a podcast for your business? I think so, and here's 5 reasons why.

It was a great day at Monday.com 's Elevate 2024 conference in NYC! The sessions and hands-on help reinforced how tech can keep creative...

Blogging has stood the test of time and confidently declared, 'I'm here to stay!' We’re here for it, and here’s why.