top of page

Podcast Power Play: The Benefits of Business Podcasts

Writer's picture: Richard AdlerRichard Adler

By Rich Adler, RMP Co-founder


I love podcasts. I listen to them in the gym, on a run, in the train, in flight, even when I'm supposed to be doing other things. It's where I get my news, it's where I get my pop culture fix, my entertainment. See that handsome guy on the right with headphones in his ear walking around NYC? Thats me, and those airpods are most likely playing a podcast. Why? Because it's so darn easy! What's my favorite podcast? Currently, Superfly hosted by David Spade and Dana Carvey, because this duo of veteran comedians go together likes can peanut butter and jelly, and take literally any subject and make it funny.



So it was a natural fit that we got into podcast production for our clients a bunch of years ago (ahem, before everyone jumped on the bandwagon) and even created one for our own artistic and community building purposes. And it's been exciting to see how much they've exploded. It's not necessarily a new thing, but it's a repurposed talk radio format that is made to be super easy to download (a click, and if you're on wifi, the new episode is on your phone in a mere seconds, if you're out and about, it may take a few moments but otherwise it'll be ready quickly!).


Should you create a podcast for your business? I think so, and here's 5 reasons why.


Tip #1 - Record from Anywhere!


Most of our podcast productions are fully remote. We maintain a high quality by shipping participants easy to operate kits with clear and easy to follow instructions.


Of course, there are more sophisticated setups and microphones can range from 100 to in the thousands. And some record in studios with accompanying video. If you're just getting started in the space, do you need to worry about that? You may get a different answer from the guy selling you microphones, but if you ask me- heck no. Your home office and our remote kit is plenty for your start. Not ready to invest in a mic and headphones? Then try recording a proof of concept with a pair of 29 dollar corded apple headphones (the sound quality is excellent!).


Tip #2 - Podcasting is Cost-Efficient

You can record a bunch at once and save money! And while people often add a video component, there is no rule saying you need to do this! Also, audio-recording only equipment can be relatively cheap, especially when compared with video cameras.


Tip #3 - Establish Brand Authority

Show everyone you know your stuff!


Tip #4 - Ready to Socialize

A few clicks and you're on Linkedin, sharing your knowledge with your community.


Tip #5 - Stats

Especially when using hosting platforms like Buzzsprout and Podbean where reporting is built-in to even most basic accounts, its easy to share your reporting with your team.


A word of caution: The podcast world is crowded! Not unlike video, its oversaturated with people producing their own podcasts, some more professional than others. While I love seeing the democratization of the podcast tool as a vehicle to get messaging out, don't count on your podcast to just grow on it's own. It requires promotion and an established method of measuring success early on, and a mission. (For instance, who are you trying to reach? What do you want them to do after they hear your episodes?) Even if you have big name guests lined up, have a plan!



Disclaimer: This blog is written by a non-AI human person and you may find the lack of robotic grammar to be refreshing.

5 views0 comments

Recent Posts

See All

Commentaires


bottom of page