How Creative Pros Are Using AI Today

Ever tried one of those mechanical bulls at a country western bar? Me neither.

Luckily, these days you don’t have to. Upload a photo into an AI tool, type in a prompt: someone riding a bull, crowd cheering, laptop in one hand, phone in the other. Voilà, you’ve got a perfect snapshot of what it feels like to keep up with AI in the production world: thrilling, unpredictable, and a little overwhelming at times.

Instead of asking whether to embrace or reject AI, we looked at the tools creative pros are already using to make their work faster, sharper, and more fun. From video and photo to sound and audio production, we asked a few members of team RMP which tools are making the biggest difference day to day. Here’s what they had to say.

Video Editing

Imagine.Art generated image of Mike Wood, Video Editor, fishing while working.

Pro: Mike Wood

Title: Editor

AI Tools: Adobe Premiere Pro

• Remix in Essential Sound automatically extends or shortens music tracks to fit a scene’s length.

• Scene Detection cuts a long video file into usable clips by detecting shot changes.

  
  

These tools are like having an assistant editor...they get me to the creative phase sooner, freeing up time for the work that actually matters.

Pro: Pierre Jampy

Title: Director of Photography, Editor

AI Tools: Adobe Premiere Pro

• Auto transcription

• Scene detection

• Background noise removal

• Multi-cam color correction

  
  

These time-savers are especially helpful on smaller budgets, letting editors clean and sync footage quickly without getting bogged down in repetitive fixes.

Still Photography

imagine.art generated image of Will taking portraits of monkeys getting married.

Pro: Will O'Hare

Title: Photographer

AI Tools:

• ImagenAI & Evoto for batch photo editing

• Adobe Generative Expand & Object Removal for quick cleanups

  
  

With client expectations higher than ever, these tools let me meet tight deadlines like event clients who want images for social media the same day. The tech saves me many hours and can often keep quality high (but requires review).

Sound Editing and Voice Over

imagine.art generated image of Saki Bharti, Director of Photography, in a fictitious sound stage.

Pro: Saki Bharti

Title: Director of Photography

AI Tools:

• Midjourney + ChatGPT for storyboarding

• ElevenLabs for voiceover

• Generative Fill in Premiere

  
  

These tools speed up pre-visualization and client communication. Creativity will always reign supreme, but AI makes it easier to show clients exactly what they’ll get before we shoot.

Pro: David Sandwisch

Title: Sound Mixer and Editor

AI Tool: Sound Designer Plugins for ProTools including Acon Extract:Dialogue, Supertone Clear, Accentize dxRevive, Accentize Chameleon Surround Reverb

These tools can salvage audio that used to be unsalvageable. They aren’t perfect yet, but compared to four years ago, the speed and results are game-changing.

Pro: Kyle Kelley

Title: Video Producer & Editor

AI Tool: Resolve Transcription + Dialogue Isolation

Not flawless, but way better than manual editing—and the dialogue isolation is especially solid.

Pro: Nate Riedel

Title: Producer, Editor

AI Tool: Premiere Pro plugins and built-in tools for audio

Audio Cleanup has been really useful within Premiere Pro.

Photo Editing

Pro: Danny Feighery

Title: Director of Photography

AI Tool: Generative Fill in Photoshop

Lasso, remove, done. Perfect for prepping storyboards, marketing materials, or just getting rid of distracting elements fast.

Pro: Harry Leff

Title: Marketing Strategist

Tool: Instagram AI tools for cleaning up visuals

I used Instagram’s AI to remove a pink sneaker from a photo so the focus stayed on the dogs. It’s small things like this that make content sharper, faster.

Workflow Rescue

Pro: Danny Shaw

Title: Editor

AI Tool: ChatGPT to debug a corrupted XML from DaVinci Resolve.

It found the errors, fixed the code, and re-encoded the file in minutes. That saved hours of back-and-forth.

Scriptwriting & Transcription

Pro: Miguel Cevallos

Title: Editor, Camera Operator

AI Tool: Nano-Banana

These tools can save time and money when used right, but matching storyboards and brand visions is a much harder thing to do. However, the technology seems to grow every day, so we'll see!

Creative-Adjacent

• Pro: Kevin Moedt

Title: Senior Digital Sales Manager

AI Tool: OpenAI / ChatGPT - for creating visuals that get incorporated into proposals.

If I want to organize a monthly or annual budget for a client, I can go into chat and prompt it to build an Excel file.

The Big Picture

While some creative professionals are flying (quite literally) with this new technology, not everyone in the industry has a use for it just yet. Most of the hard 'no’s' came from on-set professionals like Hair and Makeup Artists, Camera Operators, and Sound Engineers. These are very physical jobs, not desk roles that rely on the latest tech. I also received a couple of answers that fell into the bucket of automation rather than AI, as we discussed in our previous post "AI-Powered Content: Defining the Line."

But among those adapting, I’m hearing a more uplifting message about productivity and speed than I expected. After all, the RMP team is about to complete our first broadcast commercial utilizing generative AI for character development and manipulation.

That said, I get a little uneasy when people call this the biggest change of our lifetimes. A lot of us don’t want to sound dated, old, or left behind if we express any uncertainty with these tools. Yes, it’s huge, but I still remember when the internet first showed up at my house and ran off the phone line. The battle for the phone line was real, especially with two teenage sisters.

When production shifted from film and tape to fully digital workflows, plenty of old-school filmmakers declared storytelling dead. Instead, new tools opened new doors, and now we all carry 4K cameras in our pockets.

We’ve seen massive shifts before and learned to navigate the upsides and the downsides. The real question isn’t whether to resist or worship every new tool, but where it fits in our workflows. For us, that means testing AI in real projects, learning where it helps, and knowing where the human touch still makes all the difference.

Embracing Change

As we dive deeper into this world of AI, it’s essential to keep our minds open. Sure, it can be a bit daunting, but think of it as a new adventure. Just like that mechanical bull, it might toss you around a bit, but with practice, you can ride it like a pro.

So, what’s the takeaway? Embrace the tools that make your life easier. Use them to enhance your creativity, not replace it. After all, the heart of storytelling lies in our unique perspectives and experiences. AI can help us amplify that, but it’s our voices that will always resonate the most.

Let’s keep the conversation going. What tools are you using? How are they changing your workflow? I’d love to hear your thoughts!