Whether you're looking to engage an external or internal audience to act, buy, click, sign up, show up share, like, repost or read more, the bottom line is motivation. Thats where relatable imagery, high-octane level editing and concise messaging comes into play. To maximize your impact in this environment, you want your message to be brief, punchy, to the point. You want your audience to have to read less and feel more. To see people and things that look like them doing things that they do - drink coffee, water plants, want to quit while running up a hill while fantasizing about that hot pecan pie served with a scoop of french vanilla ice cream. Then, just then, you may gain someones trust enough to convince them to follow your call to action.