video production lifecycle

Perhaps you have a new product launching, or an important message to get out your community. We know the production process can be intimidating, so here's the breakdown of 5 essential steps of the video life cycle from start to finish. 

    Make a Plan

  • Create a budget that fits within your needs and a scope that maximizes your ROI.  

  • Assess subject matter, high level development, research, comparative analysis

  • Gain an understanding of your brand's history, objectives, short term and long term goals

  • Establish terms of success, which varies according to industry and individual business. So whether you're going after "likes," engagement, sales, new customers or simply looking to generate buzz it's essential to clarify your targets.

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Pre-Production

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  • Scriptwriting

  • Detailed and visual storyboards

  • Visual Frames

  • Identify distribution channels across social, traditional, emerging platforms and OTT 

  • Identify potential challenges and get ahead with solutions before they become a problem.

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Production

  • Best-in-class Crew at work: producers, directors, cameras, and talent

  • Top notch data management, cloud based and physical hard drive storage 

  • Fully compliant security in data, footage, images and client information. 

  • Every member of our crew operates under NDA agreements, providing extra security for high security or clients with sensitive information. 

  • We are fully COVID-19 compliant and require all members of our team to follow protocols required at set locations including vaccinations and/or daily testing. or do you embed them from a video platform? Theres a case for both, and on a case by case basis we will help you determine the best course of action that will maximize impact.  

  • Vimeo? Brightcove? Youtube? FB Watch? Our expertise and years of experience on all the major video distribution clouds will help you to determine which will align with your goals.

Post-Production

  • Our post-production team transforms images and audio into story. Then, we get technical, mixing audio, tweaking color, laying in that perfect score, and the dynamic branding that gives it just the right touch.

  • Client review on edits via secure links

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Distribution

  • Where, when and how video content is deployed can make all the difference.

  • Do you upload video files directly into social media posts or do you embed them from a video platform? Theres a case for both, and we will help you determine the best course of action that will maximize impact.  

  • Is your audience narrow or broad? Often for B2B content, its not so much about getting everyone clicking; but instead, getting the right everyone clicking. So it's important to identify what will define success. 

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