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Project 06: Welcome to TEP
THE EQUITY PROJECT CHARTER SCHOOL
When you run a charter school in New York City, fundraising is vital. Add a global pandemic to that, and you have a huge challenge on your hands - how to fundraise without in-person events? We partnered with the incredible staff at The Equity Project to help them reach their constituents to meet their fundraising goals by creating a doc-style short form video. It had to make a compelling case, since the future of the charter school's funding for resources was resting on donors actually watching the video and learning about how special this program is for the community it serves. What resulted is a vibrant story told by teachers, alumni, current students and school administration presenting a truly unique, and essential, way of learning.
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