This is a huge deal. Tom's of Maine created the first of its kind recyclable toothpaste tubes. What was so astounding to me about this project was discovering that most, if not nearly all toothpaste tubes on the market are not recyclable today. Thats because the exterior may be metallic, but its likely the interior of the tube is lined with plastic. Who knew?
As a brand, Tom's is genuine about their commitment to the communities they create products for, and the environment where those products are produced. This project involved visiting Tom's of Maine's headquarters and factory in Sanford, Maine where we shot interviews and b-roll at one of the only zero waste factories anywhere! This means even the byproduct from toothpaste and soaps can get used as fertilizer in the forest nearby because they are made from organic ingredients.
After watching this video, look for the blue flag that says "We've switched to a recyclable tube..." next time you're at your local pharmacy.
Clients / Projects
Tom's of Maine
J Josephson Wallcovering